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Lovepop
#Beautycomesfromwithin
A part of a team that created a campaign for the specialty card company, Lovepop. For the final capstone project at Emerson College, and Lovepop PR came in to judge the presentation.
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Main challenge: Lovepop wants to be more than just a card but a luxury experience.
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Campaign name: Beauty Comes From Within
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Lovepop: Clients
Lovepop: Files
Lovepop: Image
For the campaign #Beautycomesfromwithin, our team developed a Strategic Marketing plan which included the Media Plan, a Public Relations Plan, the Market Research, and the potential budgeting for the Campaign.
Lovepop: Text
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